How do the "experts" evaluate eLiquid?
All eLiquid is not created equal. Most experienced vapers use a three pronged approach when evaluating eJuice… here is some insight into that process.
THROAT HIT (TH): Throat hit is the “pressure” at the back of your throat that gives you that “full feeling” of having a mouth full of smoke/vapor. The amount of throat hit is very much a subjective matter – more is not always better. Some people, particularly newer vapers, prefer more because it is a more accurate representation of smoking analog cigarettes. Comparatively speaking, the average "cloud chaser" wants as little throat hit as possible because TH translates into having a more difficult time taking a huge lung hit. As I said above - it's all relative.
THE SINGLE LARGEST CONTRIBUTOR TO THROAT HIT (TH) IS THE NICOTINE CONTENT IN THE JUICE. If you find the “TH” to be less than satisfying, one way to get more “pop” is to increase the nicotine.
The second largest contributor is the actual flavoring used in the juice itself. We have chosen our PG/VG ratios very carefully for each specific flavor offering to achieve a balance that the majority of vapers find satisfying. Across the entirely of our product line, we have strived to reach a level that is "sufficient, but not distracting." In the lower nicotine levels (6mg, for example)... TH should be little to non-existent. In 12mg, it should be present but not overwhelming. In 18mg, you should get a healthy 'thump' in the back of your throat.
VAPOR PRODUCTION: Historically, vapor production has been one of the "key indicators" of a quality liquid... but... good vapor production is not difficult to achieve. Liquids with more vegetable glycerin (VG) will produce more vapor. Unfortunately, flavor and throat hit suffer when more VG is added because more VG translates into less propylene glycol (PG). PG has a tendency to bring flavor through better and provide more throat hit. The key element we have chosen to focus on is 'balance.' Provide good to great vapor production without sacrificing flavor, wicking ability, or throat hit (at higher nicotine levels).
FLAVOR: Flavor is our forte. Most would agree that this is the single most important dimension of a quality eLiquid – we are inclined to agree. Fortunately, or unfortunately as the case may be, flavor is so subjective that virtually no two people agree on a favorite eJuice - even “top tier juices” have critics. Quality eLiquid starts with quality ingredients. We use only the highest quality USP grade, Kosher Certified food grade bases available on the market today. Our base liquids (PG/VG/Nicotine) are 100% sourced in the United States of America. That means QUALITY CONTROL. Our nicotine tests OVER 99.7% pure. The end result of top quality ingredients is a liquid you can vape with confidence
WE EMBRACE THE ART AND THE SCIENCE OF CRAFTING eLIQUID BY HAND BECAUSE WE BELIEVE A SUPERIOR PRODUCT AT COMPETITIVE PRICES WILL RESULT IN A WONDERFUL EXPERIENCE FOR OUR CUSTOMERS!